Google Set to Overtake Amazon and Microsoft in Cloud Computing Services

In Cloud Services it's a 3-way race, and Amazon is playing a role like Apple in smartphones. Google is set to gain on Amazon fast, leaving Microsoft in third position--

Google Takes on Amazon and Microsoft for Cloud Computing Services - NYTimes.com: " . . . Microsoft started Azure to try to hold on to corporate customers that Amazon wants to pry away, and has struggled for years to adapt its business from selling individual software packages to renting software over the cloud. Google’s cloud offerings originally tied to other Google services. But to reach a broader market, Google has followed Amazon’s lead by offering a cloud platform that works with a much broader range of services, Mr. Staten said. Google has the weakest corporate ties. It sells businesses cloud-based word processing, storage, and spreadsheet tools, but its operation is still much smaller than Microsoft’s. It introduced the Google App Engine, for building and hosting Web and mobile apps on Google’s cloud, in 2004. The company says that 250,000 developers use it to run 1 million apps that generate up to 7.5 billion page hits a day. In June, Google announced Compute Engine, for large-scale computing and data center access, at its annual conference for software developers, in the hope that developers and eventually big companies would use it. But nearly a year later, it is still in a test phase and not open to the public. People who have used Google’s cloud business say it is inexpensive and capable, but lacks some features of A.W.S. Google has said its cloud services will cost about 50 percent less than competing products. . . . "

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