Google, Amazon, Microsoft, the Cloud Battle

Google, Amazon & Microsoft: Cloud Battle Just Changed - InformationWeek: "...Amazon's only real competition is Google on the technology front and Microsoft on the enterprise front. Microsoft doesn't have to figure out how to sell to the enterprise; it's been doing it for many years. Nor does Microsoft have to instantly be on an equal footing with Amazon or extract large profits from its Azure cloud offerings. On the contrary, Microsoft has such a strong enterprise systems offering in place that its cash flow will help fund its expansion into cloud services. Not many companies can say this; it takes capital -- lots of it -- to launch a global cloud service. Google and Microsoft are the only two companies that I can see (and IBM, maybe) that can make a commitment to provide cloud services and stick to it. The services don't stay the same. They, like the universe, constantly expand...." (read more at link above)

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