Google, Microsoft and Others Delve Deeper Into Cloud Storage for Businesses - NYTimes.com: "... Online digital storage, the repository of an increasing amount of our business and personal lives, is changing from being a small part of computing to the core way of selling corporations other kinds of cloud software and services.
Soon, keeping your digital goods will also be the means for tech companies to understand who does what inside a business, just the way they understand consumers by watching what they do on the web.
“Storage is where the stickiness is,” said Jeffrey Mann, vice president for research at Gartner. “It’s how they hold a customer. If they store your stuff, they get to know you better.”..."
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